Story-led marketing · New England
Your story is bigger than a highlight reel.
What's NXT Media is a story-led marketing partner based in New England. We work with all sports, at every level, making the content that gives people a reason to choose you.
- Schools
- Organizations
- Businesses
- Tournaments
- Clubs
- Academies
Highlights became the baseline. They stopped being the difference.
The cost of making and publishing content has collapsed. Every program, at every level, now has a phone, an account, and someone posting to it.
A highlight clip says a good thing happened in a game. It does not say what a program values, how it treats its athletes, what happens to the kids who go through it, or why a family should choose it over the four others within an hour's drive. When every account in a league publishes the same category of post, that category stops distinguishing anyone.
The gap is not a production gap. It is a differentiation gap — and it is widening precisely because production got easy.
Most families will never visit every program on their list.
They decide from what those programs published about themselves. When three post the same highlights and one shows what it is actually like to be there, the difference is obvious — and the choice makes itself. That difference is what we produce.
What everyone makes
Game clips, goal reels, weekly quotas. Well shot, well cut, and indistinguishable from the program down the road. A parent scrolling past two goal clips cannot tell which program develops athletes better.
What we make
The alum who came back to coach. The family the program carried through a hard year. The thing a director says when you ask why anyone should choose them. Filmable proof of a claim no competitor can copy.
Work that says something.
Stills
Two kinds of work, and they do different jobs.
One builds what a program is understood to be. The other covers what happened this weekend. Most programs need both, and they are priced and planned differently.
Storytelling
Sold to the program- Season StoryAnchor film, shorts, game film
- Admissions StoryStudent & family stories
- Culture ProjectThree pieces + flagship film
- Story PieceOne athlete, coach or moment
- Fundraising FilmBuilt for donors & sponsors
- Advertising CampaignHero spot + paid cutdowns
- Social PartnerOngoing, monthly
Event & Tournament
Sold to the team- Weekend Team PackageAll games + recap film
- Three-Game PackageClips + cutdowns
- Single GameFull game covered
- Event RecapHalf or full day
- Event Photography120+ edited stills
- Recruiting ReelBuilt to coach preferences
- Signing Day24-hour delivery
It starts with five questions, not a camera.
None of this comes from a rate card. It comes from twenty minutes of asking the right questions — which is why discovery is a paid part of the process, not a free consultation.
What does the program actually believe about itself?
Not the mission statement. What the director says when asked why a family should choose them over the program forty minutes away.
Where is that belief visible in real life?
Beliefs are not filmable. The things a program does because of them are. This is the step most content operations skip.
Who can tell it?
An alum who came back to coach is more persuasive than a director explaining the philosophy. The right speaker is rarely the person who commissioned the work.
What does the content have to do?
Fill a tryout, reassure a family weighing the cost, attract a sponsor, recruit a specific kind of athlete. The goal shapes format, length, platform and timing.
When does it have to land?
We build the calendar backwards from the moment that matters. Content for tryouts is useless published after tryouts.
Eight years behind the camera. A marketing degree behind the plan.
What's NXT Media was started because Mauricio Gallego watched the highlight video market become a commodity. Every program had a phone and an account. Production got easy — and easy meant invisible. The problem was never the camera. It was that nobody knew how to say what made them different.
The years since have run from prep school sidelines to the NCAA tournament to NBA Summer League, and the lesson held at every level: the programs that stood out were not the ones with the best footage. They were the ones that knew what they were trying to say.
The sport has never been the point. The work has covered basketball, lacrosse, field hockey, soccer, hockey, baseball and football, and the questions do not change when the game does. A rowing club, a wrestling room and a football program all need the same thing: a reason someone should choose them. If your sport is not on that list, it is not a problem — it is just the next one.
- Bryant University, 2026 Digital marketing degree — the strategy behind the content, not just the camera
- NCAA Tournament Traveled with and filmed Bryant University basketball through March Madness
- NBA Summer League Games and workouts with David Duke Jr., James Bouknight, Donovan Clingan and Ebuka Okorie
- 8+ years, seven sports and counting High school, prep, club and collegiate across New England — any sport, any level
Programs and organizations we've worked with
- Milton Academy
- Cushing Academy
- Holderness School
- Putnam Science Academy
- Darrow School
- Mount Saint Charles
- Fessenden Summer Camps
- Nichols College
- New England Basketball League
- Zero Gravity Basketball
- MADE Hoops
- Hoop Group
- Trilogy Lacrosse
- Team New England
- Rhode Island Magic
A selection. Eight years of work across New England, and still counting.
Packages, never hours.
Event work is priced openly because you already know whether you want it. Storytelling starts with a conversation, because the plan is built around what your program is trying to say — and that cannot be quoted off a list.
Event & Tournament
Booked directly by teams and families. Paid before the weekend. Delivered within five days.
- Weekend Team PackageAll the team's games, up to four. 90-second recap film. 6 cutdowns. $999
- Three-Game PackageThree games covered, shared clip folder, 5 cutdowns. $600
- Single GameFull game covered, clips plus 3 short-form cutdowns. $250
- Event Recap — Full DayUp to 7 hours. 2-minute film with interviews, 6 cutdowns, 100 stills. $1,700
- Event PhotographyFull event coverage. 120+ edited stills your program keeps. $1,250
- Recruiting Reel3–5 minutes, best plays first, framed wide enough to show the play develop. Built the way college coaches say they want it. $350
- Signing Day PackageCeremony coverage, 60-second film, 6 graphic sets, 30 stills. 24-hour delivery. $750
Tournament weekends carry a three-team minimum. Single Game and Three-Game are for adding a team to a weekend already booked.
Program Storytelling
Quoted by proposal. Every proposal offers three options — the recommended plan, one step up, one step down. Scope flexes; the rate does not.
- Story PieceOne 60–90 second story. An athlete, a coach, an alum, a moment that says something.
- Fundraising FilmInterview-led, built to be shown at an event or sent to donors and sponsors.
- Advertising CampaignConcept, hero spot, 6 platform cutdowns, static assets. Built to run as paid media.
- Culture ProjectThree connected story pieces plus a flagship film. For a program that needs to explain who it is.
- Season StoryAnchor film, shorts cut from it, a cinematic game film, a full stills library, end-of-season review.
- Admissions Story PackageStudent and family stories, a flagship program film, full photo library. Timed to land before your application deadline.
- Social PartnerOngoing monthly agreement. Regular shoot days, a quarterly anchor film, monthly reporting and a review call.
So — what's next for your program?
Thirty minutes on a call. We will ask what you are trying to communicate and who needs to hear it, and you will get a straight answer on whether we are the right fit and roughly what it costs.
Or, if you're ready
The full intake form
It asks what you are trying to achieve, who makes the decision, what you have budgeted and when it needs to land — so the first call starts with the real conversation instead of the basics. About five minutes.
Open the intake form